The ask:

To create a omni-channel, multi-year campaign strategically designed to bolster both on-property and online marketing initiatives across the expansive Pacific Retail portfolio, encompassing 15 national shopping centers.

The result:

A functional and practical tool that would guide flawless execution throughout the entire lifespan of the campaign.

We aimed to create an immersive experience for our customers, captivating them across various channels. We understood the significance of consistency and sought to establish a cohesive narrative to invoke a sense of place, community, and belonging, that would resonate with their nationwide target audience.