The ask: How to effectively position the Coyuchi brand.

The result: Collaborated with a team of strategists to successfully establish the identity of the Coyuchi brand. Our process began with an immersive workshop where we initiated an in-depth analysis of Coyuchi's current perception within the marketplace among its target audience, while also considering its standing in relation to competitors in home textiles.

By dissecting the target audience, we identified the most suitable group for strategic positioning. We thoroughly examined Coyuchi's overall messaging to ensure alignment with the brand's mission, products, and commitment to environmental sustainability.

To enhance the brand's impact, we also outlined the significance of developing a robust brand architecture, guiding the consumer's shopping experience, and ensuring essential brand knowledge.

• Research / Consumer Insights

• Positioning

• Messaging

• Brand Architecture